IA project: Talkspace

Improving Online Therapy

How can we make online therapy more inviting and helpful for the people who need it? How can we minimize abandonment rates and help visitors decide if online therapy is for them? In the Bay Area, very few therapists accept insurance and are booked for weeks, so online therapy can be a godsend for those who need help.

This project took me 3 months total, card sort testing in person and on Optimal Workshop, a couple of redesigns and retests. My objectives, testing results, and rationales are in my presentation.